It starts with a simple, yet revolutionary concept: a watch that never needs a battery!

Citizen Eco Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in a lithium battery. It recharges continuously in any kind of light to run forever.

How it works… Sunlight and any artificial light are absorbed through the crystal and dial. Under the dial is a light sensitive photo electric panel. Citizen uses special filters which allow a wide range of dial colors and styles.

The solar cell beneath the dial converts any form of light into electrical energy to power the watch. With regular exposure to light, Eco-Drive continuously recharges itself for a lifetime of use.

Eco-Drive’s revolutionary Eco-Drive Energy Cell stores enough energy to power the watch up to an astonishing 5-years (depending on model), even in the dark!

See Citizen Eco Drive watches for yourself.