White Gold vs Platinum: Which is the Better Choice for Your Jewellery?

When it comes to fine Jewellery, two popular choices often come to mind: white gold and platinum. Both metals possess unique charm and characteristics, making them suitable for a range of pieces, from engagement rings to wedding bands. In this article, we'll explore the properties of each metal, compare their benefits and drawbacks, and discuss their current market prices.

Properties of White Gold

White gold is an alloy made primarily of yellow gold mixed with other metals, typically nickel, palladium, or silver, to create its distinctive white hue. It is then often plated with rhodium to enhance its shine and durability. Here are some key properties of white gold:

• Colour and Appearance: White gold has a lustrous, silvery appearance that pairs well with diamonds and enhances their sparkle. The rhodium plating gives it a bright finish, but it may need re-plating over time to maintain its appearance.
•  Durability: The addition of metals such as nickel and palladium increases white gold's hardness, making it relatively scratch and tarnish-resistant. However, softer metals can wear down over time, especially if exposed to harsh conditions.
• Affordability: Generally, white gold is more affordable than platinum, but it's important to note that it comes in different carats, including 9ct and 18ct. While 9ct white gold tends to be budget-friendly, the price of 18ct white gold is currently very similar to that of platinum, especially with the prevailing gold market prices at the time of this article.

Properties of Platinum

Platinum is a dense, malleable metal that is naturally white and does not require rhodium plating. This precious metal has been favoured for its luxurious look and exceptional qualities. Here are some properties of platinum:

- Colour and Appearance: Platinum has a naturally bright white lustre that resembles white gold but boasts a more substantial weight and rustic charm. Unlike white gold, it doesn't need plating, which means it retains its finish and will not wear off over time.

- Durability: Platinum is one of the hardest metals available, making it highly resistant to scratches and damage. It can withstand everyday wear and tear without losing its integrity, making it perfect for engagement rings and everyday-wear pieces. Its strength makes platinum ideal for diamond settings, as it securely holds gems in place, minimising the risk of losing them.

- Rarity: Platinum is scarce, which adds to its allure and value. It is found in only a few places worldwide, such as South Africa, Russia, and North America. This rarity contributes to its elevated price compared to other metals.

- Hypoallergenic Properties: One of the significant advantages of platinum is its hypoallergenic nature. Unlike white gold, which often contains nickel—a common allergen—platinum is pure and less likely to cause skin reactions. This makes it an excellent choice for individuals with sensitive skin or allergies to certain metals. 

Comparison of White Gold and Platinum

When comparing white gold and platinum, several factors come into play, including appearance, durability, maintenance, and cost:

- Appearance: Both metals have a beautiful white hue that complements diamonds and other gemstones well. White gold, with its rhodium plating, may appear shinier initially, while platinum's natural lustre provides a more understated elegance.

- Durability: Platinum is significantly more durable than white gold due to its density and hardness. While white gold can scratch and lose its shine over time, platinum develops a unique patina that many wearers find appealing.

- Maintenance: White gold requires periodic re-plating to maintain its appearance, while platinum requires less maintenance. Some wearers prefer the low-maintenance aspect of platinum.

- Cost: With the current gold prices soaring, platinum and 18ct white gold have become quite comparable in price, particularly for similar designs. This means consumers can opt for a premium material like platinum without straining their budgets.

The Current Market Landscape

The price of gold has risen significantly in recent years, bringing it close to platinum and 18ct white gold. As of now, with the gold market fluctuating, a piece of jewelry in platinum can be a similar investment to that of 18ct white gold. Given platinum's rarity and excellent properties, many consumers are recognising the value of choosing platinum when selecting jewellery.

In conclusion, both white gold and platinum have their unique qualities. White gold offers affordability and a shiny appearance, while platinum provides durability and a rare elegance. Ultimately, the choice between the two comes down to personal preference, budget considerations, and the importance of long-term wearability in your Jewellery collection.